Oddbox has expanded into Scotland, starting with Glasgow and Edinburgh, in a bid to rescue more than 150,000 tonnes of food by 2025.
The food box company takes odd looking fruit and vegetables directly from farmers which at risk of going to waste and delivers them to consumers.
Oddbox is expanding its delivery radius to nearly one million households across Edinburgh and Glasgow, having started its weekly rescue missions in London six years ago.
It has previously expanded across cities in England and Wales, and has delivered more than four million boxes of produce that’s “too big”, “too ugly” or the “wrong colour” in that time.
With Edinburgh’s residents making the largest number of visits to the Oddbox website to check on its availability over the past year, apart from Londoners, Oddbox is expecting high demand for its weekly rescue mission.
Emilie Vanpoperinghe, co-founder and chief executive at Oddbox, said: “Expanding Oddbox into Scotland means growing our community of people doing good for the planet – and having a greater collective impact in the fight against food waste.
“Beyond serving delicious fruit and veg to people in Scotland with the latest expansion, allowing them to ‘eat good, do good and stay odd’, Oddbox is bringing a boost to the wider region’s economy by partnering with a local logistics firm, Run It Cool, hiring drivers who are familiar with the local area to ensure smooth delivery for customers.”
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