When McDonald's revealed back in July that it was launching a spin-off restaurant based on a character that appeared in its adverts in the '80s, people were understandably baffled. Images of the new establishment, named CosMc's (nope, we're not sure how to pronounce it either) suggest we're in for a blast from the past, with the Starbucks rival (CosMc's specialises in hot and cold drinks) taking on a somewhat spacey theme.
But the branding itself hasn't impressed everyone. Craig Burston, a senior lecturer in Graphic and Media Design, recently told Creative Bloq that the new logo, which is neither strictly retro nor particularly modern, seems a little odd (not one of the best logos of all time, then). Burston is an expert on design, colour, typography and iconic representation, and is a Senior Lecture at London College of Communication.
