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Fortune
Fortune
Jessica Mathews

Oculus founder Palmer Luckey is back, revolutionizing warfare with a $14 billion startup. And this time he wants you to like him

(Credit: Maggie Shannon for Fortune)

Palmer Luckey, the founder of the $14 billion AI-powered weapons startup Anduril, has become the face of change in the defense industry. And with his mullet, uneven goatee, and Hawaiian shirts, it’s not the face you might expect in the generally buttoned-up sector.

Unlike most polished, suited, and scripted defense executives, Luckey comes across as brutally honest and undeniably weird. In language that’s sometimes vulgar, he discusses his high-profile termination from Facebook; gleefully explains his various rivalries; and readily takes on questions that might make the average executive squirm.

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