Tech companies like to talk about how they’re going to play an integral role in shaping a better future, but for an industry at the forefront of industrial capabilities, there really hasn’t been much development in environmentally friendly products… at least not in terms of obvious company wide shifts.
I was recently at HP’s Future Ready Conference in Tokyo where the company was keen to highlight its sustainability goals, giving us an insight into what environmentally-conscious tech looks like. As someone with a Masters degree in Environmental Management, this is a topic close to my heart and, while it’s encouraging to hear that more and more tech companies are trying to go green, a lot of it ends up seeming like marketing material rather than meaningful progress.
