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The Guardian - UK
The Guardian - UK
Business
Sarah Butler

Ocado failing to deliver on its potential as one of UK’s great technology hopes

An Ocado delivery van is driven along a residential street in London
Ocado’s retail joint venture with M&S may be the fastest-growing grocer but figures show only about 13% of groceries are bought online in the UK. Photograph: Simon Newman/Reuters

Only six years ago, the boss of Ocado Group was writing the obituary for supermarkets as he predicted that a surge in online grocery shopping during the pandemic had brought forward the hi-tech future.

“Not every store will disappear, but there will be a dramatic shift,” Tim Steiner said at the height of the Covid pandemic, when shopping from the sofa became the only option for many.

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