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The Guardian - UK
The Guardian - UK
Sport
Paul MacInnes

Oasis-style ticketing and expendable fans: the battle to retain football’s soul

Manchester United fans display a banner that reads 'Stop exploiting loyalty'
Manchester United fans make their feelings known at Old Trafford in March. Photograph: Jason Cairnduff/Action Images/Reuters

“I’m a bit younger, so this is all I’ve known,” says Nick Clarke, “but something that defines this moment is the feeling that it’s our last chance. You know that phrase: ‘The game’s gone’? I think the game is genuinely going away. It’s excluding traditional supporters and the communities that built the clubs in the first place.”

Clarke has just celebrated his 30th birthday and is coming off the back of a big season. As one of the four season-ticket holders behind the MCFC Fans Foodbank Support, Clarke has been active among the Manchester City fanbase and in the community since the pandemic. With the growing concern over the pricing and provision of tickets at his club last year, he helped coordinate protests by fans whose rivalries go back generations, but whose problems are increasingly shared. Supporters of Everton, Liverpool and Manchester United and others joined City fans under the banner “Stop Exploiting Loyalty” and in doing so became part of a new wave of supporter activism.

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