It’s easy to see why Oakley has been a giant in the sunglasses market for so long. Not only do its lenses give off an undeniable “cool factor,” its sleek designs and durability make it a go-to for UV ray protection. The next chapter for the brand includes dusting off one of its most iconic models from the past, the Sub-Zero, and giving it a modern upgrade inspired by the future.
The revamp stands as part of Oakley’s MUZM campaign, an initiative that updates older styles with new technology and a contemporary vibe. Originally released in 1992 and a fan favorite throughout the decade, the Sub-Zero was one of the brand’s first to be fitted with ultralight frames and oversized lenses.
