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Fortune
Fortune
Sydney Lake

Oakley's billionaire founder is the latest victim of the sluggish luxury housing market—but the profit he could still make shows an underlying problem

(Credit: Getty Images—Yannik Gressenich)
  • James Jannard, the billionaire founder of Oakley, has re-listed his Beverly Hills megamansion for $65 million, down from the original $68 million price listing from June 2024. Despite the price drop, Jannard stands to make a significant profit since he purchased the property for $19.9 million in 2009. This trend of wealthy sellers, including Jannard, dropping prices highlights a broader market correction where luxury buyers prioritize value and long-term security over vanity pricing.

Even the wealthiest Americans are contending with today’s housing market. Take James Jannard, the billionaire founder of luxury eyewear and apparel brand Oakley, as an example. 

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