O2, the Rugby Football Union (RFU) and Women's Sport Trust (WST) have today announced an innovative collaboration that aims to use data and insight to help close rugby's gender awareness gap.
The Women's Sport Trust, founded in 2012 to raise the visibility and increase the impact of women's sport, will provide the data and insights to inform the RFU and O2's ambition to reduce the gender awareness gap.
Looking at key areas including visibility, demographics and social media trends, the charity will bring its expertise and research to help all parties build on the progress already made in women's sport, and specifically women's rugby.
