As part of its aspiration to be “Tiriti-led”, the University of Otago has embarked on a consultation process to re-brand. The proposed change involves a new logo and a new, deeply symbolic Māori name: Ōtākou Whakaihu Waka.
Universities occasionally change logos, names and marketing strategies. All New Zealand institutions have added te reo Māori to their original titles, often opting for a literal translation – “Te Whare Wānanga” – to describe their status as a university. But Otago is taking it a step further.
