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Fortune
Fortune
Emma Burleigh

NYU professor says traditional networking is ‘nonsense’—instead real friendships are key to success

NYU Professor Suzy Welch (Credit: Brooks Kraft / Contributor / Getty Images)

Gen Z is facing a dire labor market—and it’s forced young professionals on the job hunt to stealthily promote their resumes with boxes of donuts, or to take up waitressing gigs at conferences just to get a foot in the door. But Suzy Welch, professor of management practice at New York University, believes the key to success is a lot simpler than that. 

“Students in college are told by their parents and their professors: network, network, network. And I just think it’s nonsense,” Welch said in a recent video on TikTok. “I think it’s nonsense because I’ve watched business for the past 40 years of my life, and I see how it works. And it works because of friendships, not networking.”

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