If anyone can make you believe in the American Dream, it’s Ralph Lauren. The Bronx-born designer hasn’t just lived it, but packaged, dressed and sold it for over half a century. Never mind if your ESTA is out of date, thanks to Lauren, you can still be the Ivy League preppy purist, an intrepid Western adventurer, or the distant Kennedy living in Cape Cod.
For his SS24 show, Lauren headed to Brooklyn’s Navy Yard, where he transformed a cavernous warehouse into a rustic artist’s loft. It was like being transported to his Colorado ranch. Returning to the New York Fashion Week schedule after a four-year absence, there couldn’t have been a more fitting venue. It was as if to say: if you can believe it, then you can build it (your budget helps too, of course).
