Jessa Sharp (jessaandmissamelia) is a New York mother who shares her life and her daughter’s milestones on Instagram and TikTok. She obviously loves her toddler, but one amusing thing she has been doing when she is overstimulated is taking on challenges. After punishing herself with squats and burpees, she decided to put a price tag on the feeling instead. The video went on to rack up over 10.1 million views.
She kicked off the experiment by telling her viewers, “I need money tomorrow. So I’m charging my husband $1 every time I hear the word mom. Mommy, mama. Everything counts. Starting now.” Like clockwork, her toddler calls out to her immediately. So Jessa holds up her clicker and presses it. The rest of the video is a chaotic, relatable montage of her daily routine. Whether she was at the store, in the car, or even trying to go to the bathroom, the calls for ‘mom’ kept coming.