Worried about the lack of consumer awareness of NextGen TV/ATSC 3.0, the NextGen Video Information Systems Alliance (NVISA) is asking the industry to begin a strategic discussion of how broadcasters could collaborate on the launch of a national NextGen TV demo channel.
The proposed channel would allow owners and retailers of NextGen devices to be able to see, hear, and interact with NextGen Broadcasts and build awareness for the many advanced technologies enabled by 3.0 broadcasts, the group said.
