
Nvidia is forming a new business unit that will design custom processors for a wide range of applications, including but not limited to artificial intelligence (AI) processors, Reuters reports citing nine sources. The list of potential clients includes automakers, large cloud service providers (CSPs), and telecom companies. The bespoke chips unit will help Nvidia to expand its business going forward.
The new unit led by Vice President Dina McKinney (who used to be responsible for AMD's Cat-series CPU microarchitectures, some of Qualcomm's Adreno GPU design, and Marvell's infrastructure processors) and is designed to address the needs of automotive, consoles, datacenters, telecom, and other applications that might take advantage of custom silicon. Nvidia did not confirm the existence of the new business unit, but McKinney's profile on LinkedIn indicates that as a VP of Silicon Engineering, she is in charge of silicon aimed at 'cloud, 5G, gaming, and automotive,' which suggests the diverse nature of her work.