Get all your news in one place.
100's of premium titles.
One app.
Start reading
Tom’s Hardware
Tom’s Hardware
Technology
Dallin Grimm

Nvidia revamps GeForce RTX badge with AI slogan — new logo reads "GeForce RTX Powering Advanced AI"

Nvidia GeForce PNY
Geforce RTX Powering Advanced AI badge.

As TechPowerUp spotted, Nvidia has updated its branding and tagline for GeForce RTX graphics cards. The badge now adds the subheading "Powering Advanced AI." The change makes the standard GeForce badge the most verbose it has ever been and highlights Nvidia's deepened focus on AI as it continues to reign as the top dog in the AI hardware market.

Nvidia's GeForce graphics card line has traditionally been a gaming-first brand, with Nvidia pushing AI-focused professionals to its professional lineup of GPUs and accelerators. GeForce branding has also become increasingly simple over recent years, with its logo becoming more straightforward with each new GPU generation. The new tagline may represent a broadening shift in Nvidia's intended audience for GeForce RTX. The new explanatory tagline also addresses Nvidia's publicity problem; in Interbrand's June survey, Nvidia was not among the world's top 100 most recognizable brands despite being the most valuable company.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Reading alone, together is all the rage at book doofs and reading parties. What makes it social?
It’s called a doof, but it’s actually all about quiet reading. There are beanbags, some chairs and a few shared tables, where readers sit (or lie) down and read their separate books. Maybe some music playing in the background. Book Doof’s founder calls it a social experience. But can people…
The Conversation
The Conversation
‘This is not my camera’: Woman trusts camera repair shop in LA with family heirloom but the camera they return sets alarm bells ringing
She just wants her grandmother's camera back.
We Got This Covered
We Got This Covered
“Not The Lip Filler”: Christina Aguilera’s Makes Bold Fashion Move In Latest Public Appearance
Christina Aguilera’s latest public appearance has fans dissecting everything from her lips to her facial features after she stepped out in a daring, lingerie-inspired look.
Bored Panda
Bored Panda
Why Does Ice Cream Sometimes Get Gritty After It’s Been in the Freezer?
Few things are more disappointing than opening a container of ice cream expecting a creamy scoop and finding a gritty, crunchy, or sandy texture instead. It may seem as though the dessert has gone bad, especially if it was smooth when you first brought it home. However, several different changes…
Grocery Coupon Guide
Grocery Coupon Guide
Bruno Mars Fan Has Never Been Happier To Sell a Ticket After Horrible Gridlock Hits Santa Clara
A Bruno Mars fan said they were relieved to have sold their ticket after crowds and traffic delays followed the singer's concert at Levi's Stadium in Santa Clara
International Business Times UK
International Business Times UK
Kelly Clarkson and a local business are beefing on social media over a $15k bird — and neither is backing down
‘So you’re not only rude, you’re also a liar,’ the singer said
The Independent UK
The Independent UK
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.
Download on the AppStore Get it on Google Play