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Fortune
Fortune
Sasha Rogelberg

Chips on chips: Nvidia is partnering with Taco Bell's parent company to leverage AI for a more efficient drive-thru experience

A Taco Bell workers hands a bag to a customer in their car. (Credit: Joe Raedle—Getty Images)
  • Nvidia announced a partnership with Yum! Brands, the parent company of Taco Bell and KFC, which would integrate its AI tech into the fast-food chain’s drive-thru ordering systems, as well as make suggestions to both customers and staff that would improve wait times and efficiency. McDonald’s and Wendy’s have similarly integrated AI, but with mixed success, with some customers complaining of wildly incorrect orders. 

Taco Bell customers can now order guac with chips—or rather, order guac with the help of semiconductor chips.

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