At the Nvidia GTC 2026 keynote, leather-clad CEO, Jen-Hsun Huang introduced an almost entirely context-free sizzle reel for its new DLSS 5 technology, coming to GPUs near you this Fall.
And the reaction has been… probably not what Nvidia expected. In some quarters it's seen as transformative, in others it's seen as transformative. On the one hand it has the potential to deliver a new level of photorealism into PC games this year, but on the other it has the more obvious potential to homogenise game graphics, and most especially characters, way beyond developers and artists' original intentions.
