Nvidia kicked off its CES 2025 keynote with a rehashing of the company history, starting with NV1 and arcade machines and evolving into an AI powerhouse. The goal is to apply machine learning to every application possible, all powered by Nvidia GPUs — the house that GeForce built. And that's what we're really here to see: The next generation of GeForce hardware, powered by the Blackwell architecture.
Jumping right into the heart of the matter, Nvidia kicked off the GPU announcements with the RTX 5070 at $549. That will leverage AI in various ways to deliver, according to Nvidia, RTX 4090 performance for one third the price. It will also allow for higher levels of performance in laptops, with a mobile RTX 5070 using half the power of an RTX 4090 while matching it in performance (we're assuming Nvidia is talking about a mobile 4090, though that wasn't immediately clear).
