American AI hardware and software firm, Groq (not to be confused with Elon Musk's AI venture, Grok), has announced it's establishing its first data center in Europe as part of its efforts to compete in the rapidly expanding AI industry in the EU market, as per CNBC. It's looking to capture a sizeable portion of the inference market, leveraging its efficient Language Processing Unit (LPU), application-specific integrated circuit (ASIC) chips to offer fast, efficient inference that it claims will outcompete the GPU-driven alternatives.
"We decided about four weeks ago to build a data center in Helsinki, and we're actually unloading racks into it right now," Groq CEO Jonathan Ross said in his interview with CNBC. "We expect to be serving traffic to it by the end of this week. That's built fast, and it's a very different proposition than what you see in the rest of the market."
