It may be one of the best-loved chocolate spreads on the planet, but it looks like Nutella has some tough competition from a couple of supermarkets.
The chocolate hazelnut spread has been a fan favourite for years - particularly as a topping for pancakes - as it goes with pretty much everything.
But, it looks like the iconic brand has lost its crown after a blind taste test found that a couple of cheaper alternatives from your local supermarket are tastier.