Jordan Harper never planned to be a beauty mogul. In 2015, the Tennessee-based nurse practitioner began sharing clinical skincare advice on Instagram — simple, evidence-based tips that cut through the noise.
A decade later, that small act of service has transformed into Barefaced, a fast-growing skincare brand reportedly valued at over $100 million (£74.4 million), praised for its science-first formulas, minimalist ethos and viral online community.
