Styled in all lower-case letters, nubia is among many Chinese tech manufacturers that many in the West (me included) may not have heard about, let alone considered a competitive alternative to the established giants of the phone space, such as Samsung, Apple and Google, but after having the nubia Z60S Pro as my daily driver for the last month, I'm adding it to the fast-growing list of new brands to watch, and watch closely.
The best camera phones have long been dominated by well-known brands like the iPhone, Samsung Galaxies, Google Pixels and Sony Xperias, but as last year's Xiaomi 14 proved so emphatically (and Hong Kong-based Infinix in the budget space), we're seeing that space disrupted massively right now.
