NSW minerals lobby advertising blitz doesn’t come clean on the dirty realities of coalmining

The NSW Minerals Council advertisement spruiks the rehabilitation of mining sites, but the works are a legal requirement under NSW law. Photograph: NSW mining

“Because in New South Wales, we mine responsibly. For today and tomorrow,” comes the proud declaration at the end of an ad from the state’s mining lobby.

The advertisement from the NSW Minerals Council, seen on streaming services including SBS, features four people wearing the logos of the majority Chinese-owned company Yancoal.