Get all your news in one place.
100's of premium titles.
One app.
Start reading
AAP
AAP
Sport
Scott Bailey

NRL sells America on 'no pads, no helmets, no fear'

The NRL has launched its first major advertising blitz in America, selling rugby league as a game with no pads, no helmets and no fears ahead of the Las Vegas double-header.

Rounded out with commentator Andrew Voss declaring "this is rugby league" after an explosion of heavy contact and high athleticism, the NRL hopes the 30-second high-impact highlights reel can help sell 65,000 seats to fill Las Vegas' Allegiant Stadium next March.

The advertisement, broadcast in America, begins with slow-motion footage of Penrith prop Moses Leota charging into a defensive line, before an explosion of big hits.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.