The NRL has launched its first major advertising blitz in America, selling rugby league as a game with no pads, no helmets and no fears ahead of the Las Vegas double-header.
Rounded out with commentator Andrew Voss declaring "this is rugby league" after an explosion of heavy contact and high athleticism, the NRL hopes the 30-second high-impact highlights reel can help sell 65,000 seats to fill Las Vegas' Allegiant Stadium next March.
The advertisement, broadcast in America, begins with slow-motion footage of Penrith prop Moses Leota charging into a defensive line, before an explosion of big hits.