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International Business Times UK
International Business Times UK
Business
Niloy Chakrabarti

NOYB Threatens Meta With Lawsuit if it Collects Personal Data of Europeans for AI Training Without Consent

Meta Noyb European Union Max Schrems Europe Facebook Instagram United States
Meta receives cease and desist letter from NOYB. (Credit: AFP News)

Austrian digital advocacy group NOYB, led by privacy activist Max Schrems, expressed concerns about Meta Platforms' plan to use the personal data of Europeans to train its AI models. The group threatened that it would pursue an injunction against the US tech giant that could lead to billions in damage claims.

Meta has stated it plans to use EU personal data from Instagram and Facebook users, starting 27th May, to train AI systems. The company relies on an alleged 'legitimate interest to just suck up' all user data instead of asking consumers for opt-in consent.

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