How does a group of individuals manage to steal some of the most precious jewels in the world, right under everyone’s noses, in a matter of minutes? I am, of course, talking about the plot of Now You See Me: Now You Don't, which premieres in three weeks on the 2025 movie schedule. However, if you’ve been following the news lately, I could also be referencing the Louvre heist that took place last weekend, where the thieves stole eight of the French crown jewels. Now, Now You See Me fans have not failed to notice the coincidence of this high-profile heist happening mere weeks before the new movie comes out, and the film's promo team had a hilarious response.
After the Louvre got robbed last Sunday, October 19, the internet immediately lit up with theories, memes, and jokes, from ones about Lorde being robbed of a Grammy to fancasts about the heist movies that could be made. Then people started pointing out that this is suspiciously good marketing for Now You See Me: Now You Don’t, and the movie’s account on X entered the chat in the best way:
