Mulya, Uttarakhand
In August 2019, Alisha Maindoliya decided to quit her nine-to-six job in Jaipur and move back to her hometown Dehradun. The idea, she says, was to help others like her by creating job opportunities locally. A year later, she founded Mulya (meaning value in Hindi), which crafts hand-dyed, eco-printed apparel from waste flowers.
Flowers are collected from local temples, sorted, and then eco-printed onto fabrics. After collecting and segregating the flowers, the petals are placed on the mordanted and dyed fabric to create a pattern, which is steamed. “If not used immediately, petals are cut out and dried in the sun for later use. During eco-printing, the leftover residue is then utilised to create compost,” explains Alisha, who launched the Jaimala edition in 2021 to help people preserve memories through flowers. Mulya’s product line comprises apparel, woollens, and home furnishings such as curtains and pillows.
