Food makers are tripping over themselves to introduce new "plant-based" products — but many are shying away from the term "vegan," which some perceive as having negative or off-putting connotations.
Why it matters: The two terms aren't always synonymous — "vegan" tends to refer to a lifestyle as well as a diet, in which all animal products, including honey, are avoided.
- But the semantic differences are critically important to marketers, as demand for animal-free foodstuffs balloons.
