There were plenty of strange things to see at the Bitcoin 2022 conference held in Miami last month, but a real-life Bored Ape stalking the halls of the convention center was one of the weirdest.
The ape was actually an actor wearing a prosthetic mask designed to look like the NFT owned by a Canadian realtor known as Bored Becky (real name: Ashley Smith). And it was all a publicity stunt orchestrated by Philippe LeBlanc, co-founder and co-CEO of Toronto-based strategic creative agency Funday, to unveil his latest business venture: a breakfast cereal.
