Whether you classify yourself as a member of Charli XCX's Brat pack or not, you couldn't escape the borderline neon green hue her album highlighted. The shade was literally everywhere for a few months. Now that Brat Summer has wrapped up, it's time for an upgrade. So we're moving on to embrace avocado green and we're not alone. Fact is, the Fall 2024 runways were filled with the new It shade.
Alberta Ferretti, Gucci, Chloe and Carven are just a handful of the fashion houses that incorporated it into their seasonal lineups. Both Alberta Ferretti and Gucci offered several iterations. How do you define the new must-have hue? Well, it's called avocado for a reason. It represents either the inside or the outside of the beloved fruit. It's kind of like chartreuse since it has a touch of yellow to it. But don't mistake it for neon. The acid Brat Green obsession should be left in the summer.
