Let’s pour one out for the Apple Car fans. The hopeful few who were saving a down payment for 2025, then 2026, then 2030 and beyond. The analysts who asked on every earnings call – when is the Apple Car coming? It’s never coming, we have learned. The Apple Car has been killed, its team reshuffled into other projects. Now that we are done with the Apple Car, I hope Apple will get back to a more important project: making the Apple Television set.
Feel free to groan. I groan. I groaned when somebody mentioned the stupid Apple Car. I groaned when I saw terrible CGI mock-ups of a vaunted Apple vehicle of the future. I groaned at rumors that Apple might buy Tesla. I groaned and groaned, and now there is no Apple Car, so clearly groaning works.
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