In an attempt to salvage the fortunes of Twitter, the company that continues to be Elon Musk's worst spontaneous purchase has sued an advertising alliance, the World Federation of Advertisers, as well as specific companies like Mars and Unilever, over a conspiracy to give the platform the cold shoulder.
This follows a hearing over alleged collusion in the Global Alliance of Responsible Media—an initiative created by the WFA that counts companies like EA, Twitch and Tiktok as its members—in the US House of Representatives last month.
