Dinesh Kshatriyan, the IIT-Madras research scholar and entrepreneur, best known for being the first person in India to have a wedding reception in the Metaverse, now has a new claim to fame. His initiative Bring Back Bees (BBB), diverts the economic potential of NFTs towards a rather unexpected cause — bee farming in Tamil Nadu, Gujarat and Punjab.
As a biker, Dinesh has been to hill stations where he’s seen people destroying hives and killing bees just to take their honey, so he decided to take action. After looking into apiculture, otherwise known as bee farming, he found a way to keep the “ecosystem in balance.”
“Without the bee, the human race would end in four years,” Dinesh says, in quoting a popular statement often attributed to Albert Einstein. Although its relation to Einstein is doubtful, the claim, for the most part, is real. According to a report by the United Nations Environment Programme, of the 100 crop species that provide 90% of the world’s food, over 70 are pollinated by bees.
