Now Broadband customers are to see their yearly bill rise by £42 within the next few weeks the company has announced.
The increase is the first time the broadband provider has upped its prices since first launching in 2018.
The £42 yearly increase will be launched from Wednesday, July 5 and will see customers' monthly broadband bills rise by £3.50.
The broadband provider, which is owned by Sky, has not confirmed exactly how many people will be affected by the increase.
However, the hike will affect most of its broadband and home phone customers in the UK - this includes those on its Brilliant Broadband, Fab Fibre and Super Fibre packages.
Now Broadband has confirmed that the changes will not impact its Broadband Basics plan - which is its social tariff and its TV-only members.
Now's social tariff cost will remain fixed at £20 a month to help those on lower incomes.
A statement on the Now website said: "As you might know, many other providers are raising their prices, and we'll be making some changes.
"From July 5, 2023, the prices of our broadband membership plans will be going up by £3.50.
"You’ll see the price change reflected in your bill on or after July 5.
"If you're on an offer, you'll continue to enjoy a discounted price until your offer end date, but your payments will increase by £3.50 a month."
If you are not happy with the increase, you can leave Now if you wish - however, you will need to do this within 31 days of receiving Now's notification of the price rise to avoid being charged.
The news of Now's increase comes as other mobile phone and broadband providers upped their prices between 14%-17% in April - this was the inflation figure plus 4%.
How to cut your broadband bill
If you are not happy with the price of your bill - there are ways you can try to cut it.
The first thing you should do, is compare prices elsewhere using a comparison website to see what other deals are available.
For broadband you should look at your current speed and if you need this fast of a deal - you may find you're actually paying too much right now for allowances or speeds you're not using.
If you've found a cheaper deal, you can switch to this if you're out of contract.
Alternatively, you may want to haggle down your current provider if you don't really want to hassle of switching.
When haggling, explain the better deals you've seen elsewhere then ask if the company can match or beat that price.
There is no harm in trying to haggle if you're still mid-way through your deal - but if this fails, make a note of when your contract ends so you know when to go back to your provider.
The best time to try and negotiate a better deal is near the end of your contract or, in some cases, when a price rise has been announced.
You may be able to leave penalty-free when a mid-contract price rise is announced, although not if the price rise was already written into your contract.
