Independent businesses in Nottingham say they have "certainly noticed a drop" in spending as wages fail to keep up with soaring inflation. According to new data, wages fell 4% across Nottingham, with pay-checks failing to run parallel with the pace of inflation amid the cost of living crisis.
Typical bricks and mortar retail has been in decline for years, with Covid the final nail in the coffin for many chains. However, through the rubble of this widespread collapse came the resurgence of independent retailers, many of which have been nestled comfortably in Sneinton Market.
Eight years ago, Georgia Thornton set up her business Wiff Waff, which is today based in the market. Here, she designs and hand-makes quality dog collars, leads and accessories for pets.
