Nottingham's Love Island contestant Ikenna Ekwonna has received the most 'negative sentiment', according to a digital agency, after the first episode aired last night (Monday, June 6). The 23-year-old contestant isn't as loved as the others by viewers but has seen his social media followers more than double overnight.
Pharmaceutical salesman Ikenna made his debut on the hit ITV2 show as he tries to find love in the villa. Data has shown that contestant's lives can change overnight with their Instagram followers surging already.
Ikenna had 7,200 followers on his social media account before the Love Island premier but, since the 9pm Monday show, his followers have more than doubled to 16.2k. The Nottingham contestant has seen his follower count rise by 102.80% in one night.
