Premier League club Nottingham Forest have agreed a deal with BOYLE Sports for the Irish online bookmaker to become an official betting partner.
While betting companies can no longer appear as front-of-shirt sponsors in the Premier League, BOYLE Sports will “feature prominently at the City Ground through LED signage”, reports SBC News.
Forest had Bally Bet as their front-of-shirt sponsor last season, and that partnership will continue in some form this season, along with Forest’s deal with Asia-facing bookmaker Fun88.
The deal comes in the same month as BOYLE reached a deal with Leeds United to become the club’s UK and Ireland betting partner, with top-flight clubs including Brentford and Manchester United having also recently announced sponsorship deals with gambling brands.
Paul Bell, Chief Operating Officer at Nottingham Forest, said on the deal: “We are pleased to have BOYLE Sports join the Club as an Official Betting Partner for the 2026/27 season.
“Their strong presence across football makes them a good fit for us, and we welcome them to Nottingham Forest.”
“Nottingham Forest is a club steeped in football history, with an incredible connection to its supporters and community,” added Liam McKee, Head of Sponsorship at BOYLE Sports.
“We’re proud to become an Official Betting Partner and look forward to building a strong relationship with Forest and its fans.
“This partnership marks another important step in our commitment to English football. We look forward to bringing the BOYLE Sports brand to the City Ground and engaging with Nottingham Forest fans throughout the season.”
