The Phone 3 is Nothing's most ambitious device yet, and it continues the brand's heritage of differentiated design along with exciting software features. There's clearly a lot to like about the phone, and I'm excited to get my hands on it. But one thing stood out at the launch event: the pricing.
The Phone 3 starts at $799 in the U.S., going up to $899 for the 16GB/512GB edition. That's going to be a hard sell considering Nothing doesn't have any carrier partnerships in the U.S. The brand has a tougher battle in its biggest market, India. The 12GB/256GB model of the Phone 3 costs ₹79,999 ($933) in the country, with the 16GB/512GB edition retailing at ₹89,999 ($1,050).
