It seems like Nothing can do no wrong at the moment. The three-year-old brand clearly knows how to market its devices, and while its market share isn't on par with entrenched rivals, Nothing's devices get an outsized portion of the mind share.
A lot of that is down to Nothing's clever marketing, but the design-focused approach the brand takes to all of its products makes a big difference as well. The Phone 1 highlighted this incredibly well, and the LED lights at the back, combined with the unique see-through aesthetic, made it an instant hit. Nothing followed it up with the Phone 2 last year, and it was catered to the high-end segment, delivering a more polished design and better hardware.
