Nothing is a brand new, British tech company that's seemingly materialised from nothing at first glance, but much like their products, Nothing is more than the sum of its parts.
According to Nothing the phone industry had become stagnant, and most phones are iterative, and they want to change that.
Unlike other companies who focus on hardware that changes very little, rather than take part in a specs arms race Nothing wants to bring people and tech together through design.
It's a pretty lofty goal and I'm not sure how they intend to do that but their new phone seems to be the lynchpin of their plans.
