Not the real Slim Shady: Eminem sues Australian beach brand Swim Shady over name

Rapper Eminem has sued Australian beach brand Swim Shady, arguing the company’s name is too similar to his trademarked alter ego, Slim Shady.

“The Monster” artist — real name Marshall B. Mathers III — filed a complaint with the U.S. Patent and Trademark Office in September, requesting it cancel the Swim Shady trademark it had granted to the company just days prior.