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Fortune

Catherina Gioino

Not the Allbirds effect: Japan's top bidet maker Toto has been quietly making chip supplies for decades, and the stock market finally noticed

Toto Allbirds Japan United States Ajinomoto

(Credit: Barry Brecheisen/Getty Images for TOTO)

Whenever someone visits Japan, they mention the sights, the food, the impeccable transportation. Oftentimes, they mention futuristic toilets: the ubiquity of bidets, their sound effects, and the turbo-powered jets that keep you clean.

Now Japan’s largest bidet maker, Toto, is doubling down on AI chips.

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