Saks Fifth Avenue has pulled the plug on its iconic Christmas light show, opting instead for a scaled-back display of “elegant” illuminations.
While the luxury retail store announced in October that its annual holiday campaign – presented by MasterCard for the 15th year – would continue as planned, cost-cutting measures prompted a last minute decision to cancel the beloved New York City holiday tradition after nearly two decades of spectacular displays. The change comes amid the flagship store’s 100th anniversary, with representatives explaining that they chose to highlight the building itself as a tribute.
