Those images of Julia Gillard, with her royal blue blazer on, standing up to begin her rebuttal on the floor of parliament are etched in the minds of thousands, maybe millions, of people around the world.
Her words have been plastered on coffee mugs, tea towels and lip-synced to on TikTok to a new generation that may have no idea what spurred them to begin with.
Ten years on, the so-called misogyny speech has at the very least continued to linger in the public memory.
Much has been said about the speech in the decade since Gillard rose to her feet to deliver it, but what does it mean to those now inside the building? To those who've watched the political world change around them, and those just entering it for the first time?
In terms of proximity to the prime minister on October 9, 2012, few were closer to the action than Tanya Plibersek.
She was the health minister at the time and was sitting just behind Gillard watching the speech unfold.
"We'd been really on the back foot in the parliament, the opposition under Tony Abbott was very aggressively pursuing the prime minister and pursuing the government," she says.
"Julia got up, delivered this speech and it completely changed the way the parliament felt. You could feel it was an historic moment.
"It really felt like her justifiable anger at the shocking misogyny she had experienced and the hypocrisy of it all."
The misogyny and sexism flung at Gillard have been well-canvassed in the intervening years — Tony Abbott standing in front of signs describing the prime minister as a "witch", echoing derogatory and in some cases abusive comments from shock jocks, comments on her appearance and her fashion choices, and highly offensive questions about her partner's sexuality.
Greens senator Sarah Hanson-Young describes the vitriol directed at Gillard as a "drumbeat" of negative attacks that many willingly marched in time with.
"I was actually holding a press conference here in the Senate courtyard and got asked about the speech," she says.
"My first reaction was, 'Thank God she's finally said something.'
"It felt to me at the time [like] a lancing of the boil — a lot of things had built up and have become, you know, pitch level and it had to break at some point.
"I distinctly remember standing here in this courtyard and feeling like, well, now that she's addressed it, hopefully the rest of us can talk about it too."
But while Sarah Hanson-Young and Tanya Plibersek saw the speech in the context of the up-close sexism they'd witnessed or experienced, others argue it's been stripped of its context.
Political motivations
For many who saw the speech go viral, watching it online or seeing snippets on social media, it appears a smackdown from one side of politics to another, a woman standing up to the patriarchy.
But as many inside the building will point out, there was more to it than that.
Gillard had risen to her feet that day in response to a motion from Tony Abbott accusing the government of sexism and misogyny because of its decision to install and later not remove speaker Peter Slipper.
Slipper, a Liberal MP, had been convinced to take up the role to help Labor not take one of its own MPs out of action given it was already a minority government.
He was then embroiled in controversy after he was accused of sexual harassment by his former staffer James Ashby and a number of highly offensive and sexist text messages he sent to Ashby were revealed.
For deputy opposition leader Sussan Ley, who listened to the speech from the opposition benches, it will always be inextricably linked to the political turmoil that surrounded it.
"It's important to see the day in the context of the political world that we were in at the time, where it wasn't just about misogyny per se," she says.
"It was about the Labor Party led by Julia Gillard hanging on to the tainted speakership of someone who we believed should not have held that role. And many issues got caught up in what was a very highly politically charged moment.
"So while the speech itself has been lifted above and beyond the circumstances in which it was delivered, I still recall those circumstances in very great detail."
And while she doesn't agree with Gillard's blistering assessment of her party's then-leader, Ley recognises that for some women the speech is empowering.
"If it has given young women, in fact any woman, courage and heart to fight back where they see the circumstances of their own life or their own workplace not ideal, then I think that's a good thing," she says.
"Indeed, I've always said about Julia Gillard as prime minister, I was proud of her as the first female prime minister, but she led an incompetent and chaotic government."
Hanson-Young's take is that there were multiple relevant and important contexts to the speech, including the Peter Slipper controversy, but also the expectations of Gillard as our first female prime minister, the inner machinations within Labor in the wake of her overthrowing Kevin Rudd for the leadership, and juggling minority government.
She's also quick to point out, though, the speech wasn't reflective of a government running a "feminist agenda", given the same day it was delivered Labor was attempting to cut the single parents pension.
These are the reflections of people operating in politics during, and since, 2012, but what about those who watched on from the outside only to find themselves in the very same building a decade on?
Watching on
Labor senator Fatima Payman, the youngest sitting member of parliament, became aware of the speech in the same way many people in her generation did, as it reverberated online and around the world.
"I was in year 11. I think I'd come out of my physics class and I remember one of my friends who had her phone on her — which we weren't allowed to — she was like, 'Did you hear about the misogyny speech?'" she says.
"And in that moment I was just like, 'What misogyny speech?' [She replied], 'Julia Gillard made this amazing speech that's just gone viral on the net.'
"I remember going home that night after hearing the hustle bustle amongst the young girls at school just talking about what a sense of hope it brought to us."
In that moment, Senator Payman saw in Julia Gillard someone she could relate to.
"This high and mighty prime minister was now just another woman who went through that sort of sexism and misogyny and experienced it and spoke up about it," she says.
"As a woman who wears the hijab, is a woman of colour, with a migrant background, it's a lot tougher out there. I'm not saying that sexism on its own isn't a vile thing, but the layering just has a compounding impact.
"And I remember there was this incredible sense of empowerment for being a woman, like it felt so good to watch that speech. It still gives me goosebumps thinking about it."
Payman readily acknowledges the speech didn't change things overnight but she says it, and the work of other MPs who "copped it for us", paved the way for her and others to feel confident enough to challenge the status quo and speak up for young women.
Also watching the speech from afar was now-independent MP Dai Le, who had just entered local council politics as an independent after her own challenges with the Liberal party.
"I remember seeing her in her blue jacket, pointing across the table — where I'm in now in the house — talking about that misogyny line and I kind of think 'wow'," she says.
"I ran as an independent because there are all these tussles [in the Liberal Party], all of this factional fighting. [The] majority of them were men, there were hardly any women at the local branches, who were actually contesting.
"And especially [being a] woman of diverse background … I kind of try to cut through or break through or kick through a few barriers — not just the glass ceiling, but the bamboo ceiling as I call it."
But as surprised as she was, Le says it isn't easy emulating Gillard's courage in her own political battles.
"So, I felt it was good, but I also felt concerned because there was only her doing it," she says.
"For a woman like myself it was quite, 'Oh, can I do that? Can I ever do what she just did?'
"It felt like, you know, 'Is it time for me to lean in or just continue quietly?'
"I think, while it was very encouraging kind of move 10 years ago, I still think … I can speak for women of cultural, linguistic, diverse background, I think [that] … confidence is still a long way [away] for us.
"I hope that my election probably has given women in particular, people of culturally diverse background, a bit more hope that politics could be slightly different."
Did the media miss the moment?
If you look back at the media coverage of the day, before the speech hit the nerve it did with national and worldwide audiences, the reaction from the press gallery was largely focused on the Slipper saga — including his resignation later that evening.
Katharine Murphy is Guardian Australia's political editor but at the time was working in the gallery for Fairfax, live blogging the day as it happened.
"The thing that's different, I guess, between political journalists and the rest of the world is that we didn't consume that speech as a moment that was cut and shared on social media all around the world devoid of context," she says.
"We consumed it in its context so we reported it differently.
"But did we miss something important? Yes. Yeah, absolutely we did.
"It's sort of one of those not seeing the wood for the trees moments because what the prime minister was doing was fighting for her political life, there's no doubt about that.
"But she was also speaking to people on another level about the trials and challenges of the first Australian woman to hold the prime ministership in this country.
"So we got the first bit but we totally missed the second bit."
Plibersek's view is that the second story of that day, of the prime minister tapping into a well of frustration and anger that had been brewing for months if not years, was initially looked over because the press "sort of bought" the idea that Gillard had nothing to complain about.
"This was the price of doing business, you know. Politics is a tough business and you should expect some of this sort of behaviour," she says.
"I think the Australian public, Australian women and women internationally felt very differently because so many women had had that experience of work being undermined, belittled, sidelined, had experienced sexual harassment in the workplace.
"They identified with that feeling of like, enough is enough."
Politics 'will be different'
Any anniversary inevitably provokes questions of change and progress during the passage of time, and this is no different.
This anniversary comes not long after the latest reckoning on the treatment of women in politics — a review that laid bare the ongoing bullying and harassment of women in parliamentary workplaces.
"It's never enough. We can always do better," Plibersek says.
"I think there has been really substantial progress though and we have to celebrate those achievements because they've been hard fought and hard won."
She credits Labor's affirmative action and cultural diversity as one of the ways it's driving that progress.
But as much as slow progress is being made, she thinks the reason the speech continues to resonate with people the world over is because women still relate to the feeling of "I've had a gutful".
Having been in federal politics since 2001 Sussan Ley says she's seen how things have changed, but that parliament as a whole "isn't there yet".
"It wasn't perfect then, it isn't perfect now," she says.
"I'm proud to be part of a task force which includes members of the government and members of the crossbench which is all about implementing the review that was done by Kate Jenkins about our workplace.
"That work is cross-party, which makes it strong and meaningful and lasting."
Fatima Payman and Dai Le have entered politics at a time when parliament is its most culturally diverse and has a record number of women across both chambers.
"Yes, we've got the most diverse and multicultural parliament yet, but there's no reason why we can't increase that representation to ensure that voices of people across our society are being reflected," Payman says.
"You can't be what you can't see.
"I think I [also] really want to focus on that space of young women not feeling intimidated by politics."
While Le has been in politics for many years, her first impression is that federal parliament is still too combative.
"It's still that kind of gladiator fighting down there you know, as spectators watching," she says.
"The culture is still there. I have no doubt that people probably respect each other a bit more, but if you're on the floor in the middle of the house you're still battling."
Like Plibersek and Ley, who've remained in parliament since the speech, Sarah Hanson-Young says she knows there's been definite progress over the decade.
"Things have changed each time a woman in this place has stood up and called it out," she says.
And she's certain they've changed enough to make it a very different experience for Australia's second female prime minister.
"Not may or if they will be, they will be different, our next female prime minister, will be treated differently," she says.
"There will still be the challenges because this is very much still a blokes world. It's a boys club.
"I think Julia Gillard has given a huge service and we owe her all a huge debt and the next female prime minister owes her a huge debt from whatever side of politics, because the first time was always going to be the toughest."
