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The Guardian - UK
The Guardian - UK
Sport
Sean Ingle

Not like the old days? In truth, there has never been a better time to watch sport

Saint and Greavsie
Saint and Greavsie were among the cultural powerhouses of sport in 1986. Photograph: ITV/Shutterstock

Forty years ago this month, the Pet Shop Boys track West End Girls topped the charts. Manchester United, Liverpool, Everton and Chelsea were locked in a four-way battle for the title. And Arnold Schwarzenegger appeared on Wogan. Terry: “This new film you’ve made, Commando: it’s very violent isn’t it?” Arnie: “Actually, it’s low-key. I only kill around 100 people.”

How do I know this? Because Facebook’s algorithm serves it to me daily. Terrifyingly, it understands me better than I understand myself. A half-forgotten goal, race or innings? That is my sugar-salt-fat magic. An old Top 40 chart or TV listing? My double‑strength nicotine patch.

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