Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

The Guardian - UK

Business

Clea Skopeliti

Not just mums go to Iceland: supermarket drops slogan to be more inclusive

Iceland Josie Gibson Richard Walker

Josie Gibson standing in an Iceland aisle. — Iceland is launching an advertising push with TV personality Josie Gibson as its new ambassador. Photograph: James Speakman/PA Media Assignments/PA

Iceland has dropped the outdated “That’s why mums go to Iceland” slogan to reflect the fact that other people also do grocery shopping.

The frozen foods retailer has tweaked its strapline to the more neutral “That’s why we go to Iceland” in an advertising push with the TV personality Josie Gibson as its new ambassador.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

Chile's president makes first state visit to Bolivia in 71 years as region shifts right

Chile's president makes first state visit to Bolivia in 71 years as region shifts right

Chile’s president is in Bolivia for the first state visit by a Chilean leader in more than seven decades

The Independent UK

Sean 'Diddy' Combs moved to a new prison after reports of a luxury lifestyle behind bars

Sean 'Diddy' Combs moved to a new prison after reports of a luxury lifestyle behind bars

Sean “Diddy” Combs has been moved to a federal prison in Pennsylvania after reports that the hip-hop mogul was living the high life and was injured in a fight at his New Jersey lockup

The Independent UK

Croatian soccer fans arrested over anti-Semitic slurs during match with Amsterdam team

Croatian soccer fans arrested over anti-Semitic slurs during match with Amsterdam team

Police in Split, Croatia, have arrested at least a dozen Hajduk Split soccer fans after an anti-Semitic rally and clashes with officers disrupted a match against Ajax Amsterdam

The Independent UK

US midterms 2026: DOJ sues California, claims 20,000 suspected ‘noncitizen voters’; seeks to block mail ballots

US midterms 2026: DOJ sues California, claims 20,000 suspected ‘noncitizen voters’; seeks to block mail ballots

The US Justice Department has sued California over allegations that more than 20,000 people suspected of being noncitizens are registered to vote, seeking a court order to prevent their mail-in ballots from being counted in the November 3 midterm elections until their citizenship status is verified.

The Times of India

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

The 'Russian Plague' Is Potentially Connected to a Kremlin 'Bioweapons Program', Expert Claims

The 'Russian Plague' Is Potentially Connected to a Kremlin 'Bioweapons Program', Expert Claims

The WHO says no evidence currently links laboratory worker Darya Shipilova's unexplained death in Siberia to biological weapons, despite suspicions raised by former CDC director Robert Redfield.

International Business Times UK

‘Unsafe’ conditions at Texas ICE facility put immigrants at risk of injury or death, lawsuit says

‘Unsafe’ conditions at Texas ICE facility put immigrants at risk of injury or death, lawsuit says

Court filing alleges ‘physical abuse by guards’, ‘filthy living conditions’ and disease outbreaks at Camp East Montana

The Guardian - US

Related Stories

Top stories on inkl right now

Chile's president makes first state visit to Bolivia in 71 years as region shifts right

Chile's president makes first state visit to Bolivia in 71 years as region shifts right

Chile’s president is in Bolivia for the first state visit by a Chilean leader in more than seven decades

The Independent UK

Sean 'Diddy' Combs moved to a new prison after reports of a luxury lifestyle behind bars

Sean 'Diddy' Combs moved to a new prison after reports of a luxury lifestyle behind bars

Sean “Diddy” Combs has been moved to a federal prison in Pennsylvania after reports that the hip-hop mogul was living the high life and was injured in a fight at his New Jersey lockup

The Independent UK

Croatian soccer fans arrested over anti-Semitic slurs during match with Amsterdam team

Croatian soccer fans arrested over anti-Semitic slurs during match with Amsterdam team

Police in Split, Croatia, have arrested at least a dozen Hajduk Split soccer fans after an anti-Semitic rally and clashes with officers disrupted a match against Ajax Amsterdam

The Independent UK

US midterms 2026: DOJ sues California, claims 20,000 suspected ‘noncitizen voters’; seeks to block mail ballots

US midterms 2026: DOJ sues California, claims 20,000 suspected ‘noncitizen voters’; seeks to block mail ballots

The US Justice Department has sued California over allegations that more than 20,000 people suspected of being noncitizens are registered to vote, seeking a court order to prevent their mail-in ballots from being counted in the November 3 midterm elections until their citizenship status is verified.

The Times of India

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

The 'Russian Plague' Is Potentially Connected to a Kremlin 'Bioweapons Program', Expert Claims

The 'Russian Plague' Is Potentially Connected to a Kremlin 'Bioweapons Program', Expert Claims

The WHO says no evidence currently links laboratory worker Darya Shipilova's unexplained death in Siberia to biological weapons, despite suspicions raised by former CDC director Robert Redfield.

International Business Times UK

‘Unsafe’ conditions at Texas ICE facility put immigrants at risk of injury or death, lawsuit says

‘Unsafe’ conditions at Texas ICE facility put immigrants at risk of injury or death, lawsuit says

Court filing alleges ‘physical abuse by guards’, ‘filthy living conditions’ and disease outbreaks at Camp East Montana

The Guardian - US

Our Picks

Ben Affleck’s “Problematic” History With Women Resurfaces After Actor’s Surprising Bedroom Confession

"I always found that man sketchy," one person said after Ben Affleck's podcast remark led to renewed scrutiny of his past controversies.

Anna Faris responds to Chuck Lorre’s comments about her ‘mysterious’ TV show exit

Chuck Lorre, showrunner of Anna Faris’s sitcom ‘Mom’, made comments about the actor after she left show

The Independent UK

Steven Greer Says Ancient UFO Sphere May Be Detecting Something Dangerous Happening to Earth

UFO researcher Steven Greer has suggested that Colombia's mysterious Buga Sphere could be an ancient device detecting geophysical danger, but its origins and alleged abilities remain unverified.

International Business Times UK

Kendall Jenner Says 'Men Suck' and Makes Unexpected Admission About Women Amid Jacob Elordi Dating Reports

Kendall Jenner discussed her openness to intimacy with a woman and said "men suck" during a conversation with Cara Delevingne filmed before reports linked Jenner romantically to Jacob Elordi

International Business Times UK

Hilary Swank’s Baby Bump At 52 Gives People Anne Hathaway Flashbacks As They Rehash Conspiracy Theory

After the 52-year-old Oscar winner announced she was expecting her third child on Wednesday, October 14, some netizens zeroed in on her newly revealed baby bump.

Hemorrhoid Patients Scrolled Less on the Toilet Than Healthy People, Complicating the Phone Warning

A Turkish study found anal disease patients used phones on the toilet less than healthy adults, reversing a Boston result. Sitting time ties both.

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play