
At the recent Pinarello launch event for media, the standout synopsis of the all-new Pinarello F-Series, launching today, came in the form of a not-so-subtle dig at Specialized.
To paraphrase, the spokesman explained that the F Series is "not just a Tarmac Expert," elaborating with an explanation that the competitor bike uses the same mould as the top-end S-Works model, but with lower-grade carbon fibre. Instead, the F-Series is "designed with its intended customer in mind."