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Technology
Madeline Ricchiuto

“Not everybody has a killer app for AI yet”: Intel’s Robert Hallock opens the company playbook on AI, NPUs, and more

Intel Corporation Robert Hallock Laptop Mag AMD Laptops
Intel Vice President and General Manager of Client AI and Technical Marketing, Robert Hallock.

To say 2024 was a rough year for Intel may be an understatement. But, as Intel’s Robert Hallock tells Laptop Mag, “You can't go backwards. That's unacceptable.”

Even after various setbacks in the past year — from the beleaguered Arrow Lake desktop launch to speculation about the company’s direction and the resignation of CEO Pat Gelsinger — Robert Hallock, the company’s Vice President and General Manager of Client AI and Technical Marketing, says Intel has no choice but to look forward.

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