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The Independent UK
The Independent UK
National
Ellie Muir

Not Bond, James Bond: 007 in danger of losing his name in trademark battle

The owners of the multibillion-pound James Bond franchise are facing a legal battle to keep control of the trademark of the iconic British spy’s name.

The revelation arrives after a Dubai-based property developer filed several claims in the UK and Europe over non-use, which could see the character stripped of his catchphrase: “The name’s Bond, James Bond.”

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